Educated at Delft University with an MSc in Architecture and Architectural Engineering, specializing in Computer Visualizations, Ernst Janssen Groesbeek started contributing to the Graphics and Animation industry as an Assistant professor at the Chair Design Informatics, Faculty of Architecture at Delft University. He set up the minor Imagination focused on animated filmmaking. After educating students for 18 years, he founded 9to3animation in 2014. To expand his knowledge and creative endeavours. He continued his career by designing and developing imagination-based – non-photoreal – shading and lighting methods that are used in several national and international productions. In 2017 he met Christos Obretenov of Lollipop Shaders, Canada. Together they set out on a journey to explore the possibilities of Imagination Based Rendering. They are the early adopters of Pixar’s RenderMan plug-in that enables film and animation studio’s to create their own unique style. Hristo Arabadzhiyiski's contribution to the team is that of a 3D specialist with a drive for bold non-photoreal stylization and expressive qualities.